The type of qualitative research through phenomenology approach, the results showed Traders in the traditional market that became the main distribution channel of Indonesian people's agricultural products, currently has not been able to compete with the traders in the modern market. Though not a few people who rely their lives on traders in traditional markets. When hit by the economic crisis, traders in traditional markets are able to support the lives of most Indonesians, both traders and farmers who are only able to market their agricultural products through this market. With the rapid presence of traders in the traditional market impact on the local suppliers who generally cannot go to large retailers.