Repository STIM Lasharan Jaya MakassarStrategi Digital Green Resoutce Management untuk Meningkatkan Daya Saing dan Keberlanjutan UMKM di Era Ekonomi Hijau dan Kabupaten GowaIwanPerwiraauthorHernitaauthorAprizalauthorNovita EviAntiauthorAldio MukhlasRizkyauthorSittiNurhasrianiauthorHeriSetiawanauthorPenelitian ini berfokus pada UMKM di Kabupaten Gowa yang menghadapi tantangan dalam beradaptasi dengan ekonomi hijau. Perubahan kebijakan lingkungan dan preferensi konsumen terhadap produk berkelanjutan mendorong inovasi dalam pengelolaan sumber daya manusia (SDM). Metode riset ini berupa kuantitatif melalui koesioner. Digital Green Human Resource Management maupun Daya Saing UMKM, terukti valid. Green Human Resource Management berpengaruh terhadap Daya Saing UMKM, baik secara parsial maupun simultan dengan nilai kontribusi pengaruh sebesar 94,7% lebih berdasarkan hasil uji koefisien determinasi.2025-10Faculty of Education Universitas of Pahlawan Tuanku TambusaiArtikel

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