Repository STIM Lasharan Jaya MakassarMetodologi Penelitian Kuantitatif di Bidang Manajemen dan BisnisMuhammad AmsalSahbanauthorBuku ini membahas metodologi penelitian kuantitatif di bidang manajemen dan bisnis secara sistematis. Materi yang disajikan mencakup pengantar penelitian kuantitatif, desain penelitian, teknik pengumpulan data, sampling, pengenalan Structural Equation Modeling (SEM), analisis SEM dengan AMOS, aplikasi SEM dalam penelitian manajemen dan bisnis, validasi dan uji model, interpretasi hasil penelitian, serta tantangan dan masa depan penelitian kuantitatif. Buku ini ditujukan sebagai referensi bagi akademisi, peneliti, mahasiswa, dan praktisi yang membutuhkan panduan dalam merancang, melaksanakan, menganalisis, dan melaporkan penelitian kuantitatif secara terukur dan berbasis data.2024-09CV. Eureka Media AksaraBuku

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