?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aulast=Galib&rft.au=Mukhtar+Galib&rft.aufirst=Mukhtar&rft.issn=P-ISSN%3A+2963-9298%2C+e-ISSN%3A+2963-914X&rft.atitle=Generative+AI+dan+Transformasi+Kompetensi+SDM%3A+Kajian+Literatur+tentang+Adaptasi+Karyawan+dalam+Mendukung+Pemasaran+Digital&rft.pages=11337-11345&rft.volume=5&rft.title=Journal+of+Artificial+Intelligence+and+Digital+Business+(RIGGS)&rft.date=June+2026&rft.issue=2&rft.genre=article