?url_ver=Z39.88-2004&rft_id=https%3A%2F%2Fdoi.org%2F10.65246%2Fad3ffh45&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aulast=Galib&rft.au=Mukhtar+Galib&rft.aufirst=Mukhtar&rft.atitle=Integration+of+AI+and+FinTech+in+Digital+Marketing+to+Improve+Customer+Experience&rft.pages=817-826&rft.volume=2&rft.title=International+Conference+on+Economics+and+Business+(IECON-2)&rft.date=January+2025&rft.issue=2&rft.genre=article