info:oai:repository.stimlasharanjaya.ac.id:387info:ofi/fmt:xml:xsd:journalGunawanAdenAden GunawanRijalSyamsulSyamsul RijalGalibMukhtarMukhtar GalibMaulanaMaulana3031-4208Correlayion Between Switching Costs and Customer Loyalty: Integration of AI in Theoretical and Practical Approaches68-752Journal of Marketing Management and Innovative Business ReviewDecember 20242article