?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aulast=Gunawan&rft.au=Aden+Gunawan&rft.aufirst=Aden&rft.issn=3031-4208&rft.atitle=Correlayion+Between+Switching+Costs+and+Customer+Loyalty%3A+Integration+of+AI+in+Theoretical+and+Practical+Approaches&rft.pages=68-75&rft.volume=2&rft.title=Journal+of+Marketing+Management+and+Innovative+Business+Review&rft.date=December+2024&rft.issue=2&rft.genre=article