?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aulast=Gunawan&rft.au=Aden+Gunawan&rft.aufirst=Aden&rft.issn=3031-4208&rft.atitle=Digital+Convergence+of+Fintech+and+Marketing%3A+A+Qualitative+Study+of+MSMES+Integration+Strategies+on+E-Commerce+Platforms+in+Makassar&rft.pages=240-253&rft.volume=4&rft.title=Journal+of+Marketing+Management+and+Innovative+Business+Review&rft.date=June+2026&rft.issue=1&rft.genre=article