?url_ver=Z39.88-2004&rft_id=Doi%3A+10.63416%2Fmrb.v3i1.352&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aulast=Iskandar&rft.au=Iskandar&rft.issn=3031-4208&rft.atitle=Pemanfaatan+Platform+Digital+oleh+UMKM+dalam+Integrasi+Digital+Marketing+dan+Fintech&rft.pages=104-109&rft.volume=3&rft.title=Journal+of+Marketing+Management+and+Innovative+Business+Review&rft.date=June+2025&rft.issue=1&rft.genre=article