<mets:mets OBJID="eprint_378" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-11-01T21:18:17Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository STIM Lasharan Jaya Makassar</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_378_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>PENGARUH PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA INDOMARET CABANG GUNUNG MALINTANG KOTA AMBON</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Annastya Paraweswari</mods:namePart><mods:namePart type="family">Raharusun</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:name type="personal"><mods:namePart type="given">Walter</mods:namePart><mods:namePart type="family">Tabelessy</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:name type="personal"><mods:namePart type="given">Merry M.</mods:namePart><mods:namePart type="family">Pelupessy</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:name type="personal"><mods:namePart type="given">Jumiati</mods:namePart><mods:namePart type="family">Syam</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Pengaruh produk, harga, dan promosi terhadap kepuasan pelanggan pada Indomaret Cabang Gunung Malintang Kota Ambon. Penelitian ini bertujuan untuk menganalisis pengaruh produk, harga, promosi terhadap kepuasan pelanggan Indomaret Cabang Gunung Malintang. Jenis penelitian yang digunakan adalah penelitian Kuantitatif. Populasi dalam penelitian ini yaitu konsumen Indomaret dikota Ambon dengan sampel sebanyak 141 Responden. Teknik pengambilan sampel menggunakan puposive sampling dan teknik pengumpulan data menggunakan kuesioner manual. Metode analisis data Analisis Regresi Linier Berganda dan seterusnya dianalisis sengan software SPSS 29. Hasil penelitian ini menunjukkan bahwa produk berpengaruh positif tetapi tidak signifikan terhadap kepuasan pelanggan, harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan, Promosi berpengaruh positif dan signifikan terhadap kepuasan pelanggan.</mods:abstract><mods:originInfo><mods:dateIssued encoding="iso8601">2024-07</mods:dateIssued></mods:originInfo><mods:genre>Artikel</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_378"><mets:rightsMD ID="rights_eprint_378_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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