relation: https://repository.stimlasharanjaya.ac.id/id/eprint/190/
title: DISCOURSE ANALYSIS OF SKIN CARE ADVERTISEMENTS ON SOCIAL MEDIA BASED ON LANGUAGE STRUCTURE AND FUNCTION
creator: Widiastuti
creator: Hakim, Abdul
creator: Machmoed, Hamzah A.
creator: Sahib, Harlinah
description: This research describes the structure and function of skincare advertisements on social media. This  research uses a discourse analysis approach, this type of research is qualitative. The method used in this research is descriptive analysis. The source of research material is skincare product advertisements on social media both Facebook and Instagram which includes the structure and function of advertising language. The results of the study describe the structure of skincare product  advertisements on social media consisting of language functions including: (a) informational function, (b) persuasive function and creating a positive image for potential consumers.
date: 2023
type: Artikel
type: NonPeerReviewed
format: text
language: en
identifier: https://repository.stimlasharanjaya.ac.id/id/eprint/190/1/discourse-analysis-of-skin-care-advertisements-on-social-media-based-on-language-structure-and-function.pdf
identifier:   Widiastuti; Abdul Hakim; Hamzah A. Machmoed; Harlinah Sahib.  DISCOURSE ANALYSIS OF SKIN CARE ADVERTISEMENTS ON SOCIAL MEDIA BASED ON LANGUAGE STRUCTURE AND FUNCTION  (2023)  Artikel Jurnal   Discourse Analysis, Advertisement, Skincare