Repository STIM Lasharan Jaya MakassarThe Design of Tourism Marketing for Maudu Lompoa through Social Engagement in Cikoang Takalar Regency, IndonesiaSirajuddinNasirauthorHikmahauthorRilfan KasiRanteta'dungauthorAndi BataryCittaauthorThis study discusses the cultural and religious marketing of Maudu Lompoa in Cikoang, Takalar Regency. This study aims to identify and analyze the relationship between the Maudu Lompoa celebration and social engagement and marketing concepts used in preserving cultural and religious tourism based on local wisdom in Takalar Regency. In addition, this research is also to find out the promotional designs offered to preserve cultural and religious tourism based on local wisdom in Takalar Regency. This research gives the result that Maudu Lompoa's marketing design emphasizes promotion through social engagement as the main target in the promotion. Where there are local wisdom values that are so strong. One of the efforts to optimize the potential for cultural and religious tourism is by implementing a promotional strategy. Promotion is a one-way flow of information or persuasion made to direct a person or the general public to an action that creates an exchange in marketing. Promotion has an important role in tourism development, because promotion is an attempt to communicate tourism potential to the target market.2023Artikel

For work being deposited by its own author: In self-archiving this collection of files and associated bibliographic metadata, I grant Repository STIM Lasharan Jaya Makassar the right to store them and to make them permanently available publicly for free on-line. I declare that this material is my own intellectual property and I understand that Repository STIM Lasharan Jaya Makassar does not assume any responsibility if there is any breach of copyright in distributing these files or metadata. (All authors are urged to prominently assert their copyright on the title page of their work.)

For work being deposited by someone other than its author: I hereby declare that the collection of files and associated bibliographic metadata that I am archiving at Repository STIM Lasharan Jaya Makassar is in the public domain. If this is not the case, I accept full responsibility for any breach of copyright that distributing these files or metadata may entail.

Clicking on the Deposit Item Now button indicates your agreement to these terms.