Repository STIM Lasharan Jaya MakassarThe Impact of Digitalization on Labor Productivity in the MSME Sector in Makassar CityAndi Idham DanalAsharauthorAndi TenrySoseauthorDarmawatiMandaauthorSuriantiauthorDigitalization has become a major factor in increasing labor efficiency and productivity, including in the Micro, Small, and Medium Enterprises (MSMEs) sector. This study aims to analyze the impact of digitalization on labor productivity in the MSME sector in Makassar City. The research method used is a quantitative approach with data collection through a survey of MSME actors who have adopted digital technology, such as the use of e-commerce, social media, digital financial applications, and business management software. The results of the study show that digitalization has a positive and significant impact on labor productivity, especially in terms of operational efficiency, increasing market access, and financial management. However, challenges such as limited access to technology, lack of digital skills, and implementation costs are still obstacles for some MSMEs. Therefore, support is needed from the government and related parties in the form of training, access to financing, and better technology infrastructure so that digital transformation can be optimized in increasing the competitiveness of MSMEs in Makassar City.PRIMEArtikel

For work being deposited by its own author: In self-archiving this collection of files and associated bibliographic metadata, I grant Repository STIM Lasharan Jaya Makassar the right to store them and to make them permanently available publicly for free on-line. I declare that this material is my own intellectual property and I understand that Repository STIM Lasharan Jaya Makassar does not assume any responsibility if there is any breach of copyright in distributing these files or metadata. (All authors are urged to prominently assert their copyright on the title page of their work.)

For work being deposited by someone other than its author: I hereby declare that the collection of files and associated bibliographic metadata that I am archiving at Repository STIM Lasharan Jaya Makassar is in the public domain. If this is not the case, I accept full responsibility for any breach of copyright that distributing these files or metadata may entail.

Clicking on the Deposit Item Now button indicates your agreement to these terms.